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Expo West Nibbles '26

March 24, 2026

By

John Coates

Senior Strategist

A Bite-Sized Food & Beverage Report on the Bravest CPG Event of the Year.

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Every year, we scout the halls of Expo West for things that truly move the needle on a category, improve consumers lives, or help businesses make huge leaps forward — and this year's installment didn't disappoint.

This report includes observations on some of the bravest and least brave things that we saw at Expo West this year. Click below to download — and if you would like to share thoughts or provocations, our door is always open.

Enjoy!

DOWNLOAD THE REPORT

About the author

John Coates

Senior Strategist

John is a Senior Strategist with 9+ years of experience in innovation, growth, and brand strategy. He thrives at the intersection of rigorous research and generative thinking, transforming complex challenges into strategies and concepts that are both creatively bold and commercially grounded. Before joining Electric, John has honed his craft leading brand and innovation projects at Lippincott, frog & Fahrenheit 212, and Ogilvy. He has a breadth of experience across consumer packaged goods, durable consumer goods, financial services, healthcare, and technology. John attended the University of Maryland, graduating with dual degrees in marketing and business analytics with concentrations in both design thinking and sustainable development. He lives in Los Angeles and tries to not bring up the weather.