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A bold and vibrant illustration of a perfume bottle, wrapped in sneaker laces.

Could Fragrance be the Next Sneaker?

By
Kate Fairweather
It’s official: the era of signature scents is here, and fragrance is hitting its cultural moment. Just as sneakers once evolved from practical footwear to high-stakes collectibles, scent is undergoing a powerful transformation from afterthought to obsession in self-expression, fashion, and beauty.
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Logo of Expo West Nibbles 2025

Expo West Nibbles '25

A Bite-Sized Food & Beverage Report on the Bravest CPG Event of the Year.

March 27, 2025
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Logo of Expo West Nibbles 2025

Expo West Nibbles '25

A Bite-Sized Food & Beverage Report on the Bravest CPG Event of the Year.

March 27, 2025
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An illustration of a raised fist, with a friendship bracelet spelling out 'Fandom"

From brand loyalty to fandom: what Swiftie bracelets can teach brands about innovation

For years, brand builders have been tweaking their loyalty programs, mulling the metrics and upping the offers to unlock the elusive next transaction. That's not wrong, but there's a bigger way to think about it — embracing the transformational power of fandom.

October 31, 2024
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An illustration of a raised fist, with a friendship bracelet spelling out 'Fandom"

From brand loyalty to fandom: what Swiftie bracelets can teach brands about innovation

For years, brand builders have been tweaking their loyalty programs, mulling the metrics and upping the offers to unlock the elusive next transaction. That's not wrong, but there's a bigger way to think about it — embracing the transformational power of fandom.

October 31, 2024
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A picture of a grey brain slapped with a "sold" label on it

Filling the Massive Innovation Void

For any veteran of the innovation front lines, the past few months have signaled a seismic shift in modern innovation practice, with a massive conundrum at the heart of it, and a gaping opportunity in solving it.

April 16, 2024
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A picture of a grey brain slapped with a "sold" label on it

Filling the Massive Innovation Void

For any veteran of the innovation front lines, the past few months have signaled a seismic shift in modern innovation practice, with a massive conundrum at the heart of it, and a gaping opportunity in solving it.

April 16, 2024
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Expo West Nibbles '24

A Bite-Sized Food & Beverage Report on the Bravest CPG Event of the Year.

March 21, 2024
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Red Banner with Expo West Nibbles Logo

Expo West Nibbles '24

A Bite-Sized Food & Beverage Report on the Bravest CPG Event of the Year.

March 21, 2024
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